The Coronavirus Pandemic Continues To Impact The Real Estate Industry

The coronavirus pandemic continues to impact the real estate industry. Everything, from brokerage operations to how listings are being marketed and the ability to close transactions, is requiring real estate agents to adapt to these extraordinary circumstances.

Customary, in person interactions such as open houses and showings are not permitted in New York State as a necessary restriction in response to COVID-19. Now, more than ever before, a strong digital marketing strategy is a key factor to remain competitive as brokers, tenants and investors will rely profoundly on online resources.

Virtual walk-through tours have been a powerful tool to keep buyers engaged and up to date. Of course, real estate marketing videos were around before the coronavirus pandemic, but if they keep the real estate industry running in the meantime, they won’t be going away anytime soon.

The advances in technology have made it easier than ever to view and gain knowledge about properties online. With detailed descriptions, photos, video tours and floor plans, a buyer can learn a great deal about a property from the comfort of their own home.

Although most buyers wish to see a property in person, we are committed to adapting to the rapid changes in the marketplace while keeping your business, your family, and our community healthy and safe.

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